The Bond Effect At BEQ 2007
After a nationwide hunt for the ultimate Brand Equity Quiz 2007 champion, the finals held at Turf Club culminated in a big bang and a whole lot of success…Derek O’Brien is definitely one of the best and most unique quiz masters India has to offer. With his charm and versatility, O’Brien took the audience by storm at the finals of the Brand Equity Quiz held in Mumbai on 6th May, 2007.

The theme for the finals was James Bond and the mood, décor and designs definitely exuded the look and feel of the famous icon.

An annual property of The Economic Times, the quiz saw teams from all over India battle it out for the winning title. It was a close cut to the finish as the teams from Mumbai and Pune battled it out and though it seemed for the longest time that the Pune team had the upper hand, Mumbai definitely surprised everyone in the final round and took home the spoils of their winnings as well as the championship title!

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Aditya Birla Group – Best Employers 2007
With its recently won award for being the Best Employer 2007 in India as well as Asia, the Aditya Birla Group shared the glory by throwing a huge bash for those who helped them achieve the title – their employees.

A huge night of fun, music and entertainment was planned and organised at the Grand Hyatt, Mumbai where more than 1200 employees of the ABG fraternity were treated to a night out on the house.

Various activities were organised and the venues for the same ranged from the Ballroom to Grand Salon to the Boardroom of the hotel. While one section was converted into a complete makeover salon and a photo opportunity corner, the other was converted into a fortune cellar complete with a wheel of fortune and a tarot reader. All popular activities, none were more popular than the performances of Vikram Sathaye, funny as ever, and Infrared who performed for 3 hours straight without a break! Indeed, Rodney, the lead singer delved straight into the crowd and had everyone shake a leg to his tunes. Definitely a red letter day for the group as the employees let their hair down and truly enjoyed themselves in celebrating the achievement that was entirely dedicated to them!

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Add More To Life…
An Aditya Birla Group Initiative
In order to spruce up the entertainment and interaction levels among their employees in the remote areas of India, the Aditya Birla Group has come up with a series of activities and events to be executed within their townships.

The Best Employers of 2007 have taken employee satisfaction to a different level by going a step further to enhance the quality of life within their townships.

Starting the season off with a series of Tele Games, the corporate HR team toured the likes of Nagda, Khor and Renukoot to personally meet and greet employees and participate in their celebrations. The formats of all events were simple yet effective and extremely experiential and saw participation from individuals aged from 7 to 70 years! Indeed, with a beautiful concept, ABG touched the hearts of their employees by simply adding more to the quality of their lives.

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Forevermark Diamonds
From Mines To Markets
The entertainment and networking evening hosted by DTC brought the Mines To Markets Conference 2007 to a sparkling and successful end.

The Mines To Markets annual conference saw an audience of the most prestigious and high ranking delegates from all over the world. In order to cater to the tastes and style of such a prestigious group, a grand entertainment evening was organised with a gala dinner afterwards.

 DTC indeed treated the audience to a unique and mesmerising entertaining evening that was executed in the most slick and classy of settings. With the décor representing the ice cold look and feel of diamonds, little could have deterred the ambient mood of the evening. Compered by Manasi Scott, the highlight of the event was the fashion show which showcased some of the finest designer diamonds in the market but the main highlight of the evening was the felicitation of Lata Mangeshkar with the Forever Indian title. All in all, an evening that toasted the success of the diamond industry and bookmarked the end of the Mines To Markets conference as the finest ever.

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Special Events

Head Over Heels
Tap Dogs, a perfectly synchronised and percussive Australian tap dancing troupe created a huge roar among audiences around the country in Phase 1 of Bacardi B Live!

After touring the world, the Tap Dogs finally hit India in Phase 1 of Bacardi B Live this May! When one thinks of tap dance, the first thing that comes to mind is an image from the old movies where a series of actors danced and sang melodies like “Singin’ In The Rain”.

Rest assured the Tap Dogs were definitely different and in a whole new league of their own. Gym shorts and worn out jeans replaced brown suits and top hats, as they danced to a percussion created through drums and triggers installed in the stage. Indeed, the show was rugged, enthralling and exhilarating as audiences in Mumbai, Delhi, Hyderabad and Kolkatta went berserk with this new age dance form that has redefined performing arts the world over. Some of the tools used by them consisted of actual mechanical tools like grinders, scaffolds stacked up on 6 different levels and foot tapping sensory devices that created a completely different kind of music altogether!
High on production and logistics, this performing masterpiece was executed flawlessly in each city and received a stunning response from all audiences.

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Oakenfold In The House
One of Briton’s most famous trance and house DJ’s, Paul Oakenfold was recently brought down to India by Elevate, Delhi! After a great response in Delhi, the Mumbai phase was arguably one of his best performances worldwide.

The sound and lighting at City Studio was the perfect venue and the crowds absolutely enthusiastic to welcome Paul Oakenfold onto the floor.

 The entire venue was decorated to exude a gothic look and feel and the lights and sound definitely collaborated to create an experience beyond music. After a highly energetic session of pumping up the audience’s adrenaline, Paul Oakenfold stopped spinning as the in-house DJ of Elevate took over and brought the night to an end with an all time high. Excellently executed, the event held at City Studio, Kamala Mills was almost perfect!

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For all those interested in the performing arts, Salsa is definitely a great way to go! With its subtle beats and sensuous moves, Salsa is more than equipped to seduce your senses.

 This is why the Third Annual Salsa India Festival saw a large turnout of enthusiasts who came from far and wide to fall in love with one of the greatest dance forms in the world. Heralded by Kaytee Nyamgyal, President of the Salsa India Congress, the event featured some of the biggest names in Salsa from all over the world! From DJ Henry Knowles from New York to Shaka Brown from Washington DC, the event was spread out over a span of three days at Joss in Kaala Ghoda. Interspersed with after parties and Press Conferences, the workshops were a huge success with something for everyone right from the beginners to the experts. Indeed high on planning and execution, the event was a great success and has huge potential to only get bigger and bigger as an annual property for a niche audience.