fh_vents - showcase.

JW Monaco Party

Jet Black Circuit party is a part of Johnnie Walker’s global property which was held in Delhi in 2010
The event was executed by Fountainhead which was built on the drink’s association with F1 Monaco
As a part of décor 200 LED screens were used along with a mock motorized F1 car to make it a stellar evening

The Aditya Birla Group that is present in over twenty- five countries with an employee strength of 1,34,000 hosts the Aditya Birla Chairman's Awards, the Group's salutation to its committed achiever's annually
These awards are personally handed to the winners by the Group's Chairman, Mr. Kumarmangalam Birla and have now become the institutionalized form of recognizing outstanding achievements at all levels of management in the group
Fountainhead has been on board conducting this event for over 7 years
2003 - 2004 - 2005 - 2006 - 2008 - 2009 - 2010
The latest awards were in 2010 where as a part of décor, a futuristic tunnel was created that was lined with LED lights on the sides giving it a feel of speed & time travel
A fog screen was installed in the center of this tunnel where the films from the teaser campaign were shown. This gave an impression of walking through a screen
Inside the auditorium, the stage was in complete black- out. Guests could only see the outline of the stage that was created using mapping technology

Auditions for MTV Roadies, annual reality property of MTV takes place once a year across multiple cities
Fountainhead Promotions and Events Pvt Ltd manages the full ground auditions in all cities
Scope of work:
Preparing a road plan
Selection of the venue
Booking of venue
Procuring Permissions
Fabrication of Branding
Technical Management
Planning and Execution

GQ salutes & awards some of the country's best & most accomplished men & women from the world of entertainment, politics, fashion, business, film, literature, sports etc.
Fountainhead was the agency on board to organize the event both the years in 2009 & 2010

Cartoon Network Toon Cricket is a property of Turner International
Apart from a cricket match between Toon stars, it is an evening packed with a lot of other entertainment activities for kids. Every year since its inception it opens to an audience of 20000+ in multiple cities
The 2009 event includes names such as Harbhajan Singh, Rahul Dravid, Robin Uthappa & Piyush Chawala.
2005 - 2009 - 2010
Scope of Work.
Conceptualization of the theme
Travel logistics of players and cricketers
Sourcing and booking of the venues
Entertainment sourcing and management
Operations and execution of the entire event

The Economic Times Awards for Corporate Excellence has for decades been the most coveted awards function for Corporate India
Incepted in 1986, it confers awards for excellence in business, corporate & government policies and economics in India
The event was attended by the likes of the Mukesh Ambani, Anil Ambani, Kumar Birla etc. Three top cabinet ministers i.e Pranab Mukherjee, Anand Sharma & Kamal Nath were in attendance to present the awards to the winners
The Awards are considered the Oscars of India and carry with them a very high aspiration quotient

The objective was to launch the Italian Brand Diesel in India with its first flagship store in India. The idea was to announce the arrival with clever and in-your-face ideas in order to coincide with the edgy and controversial ad campaign and moreover the sassy denim brand itself
The concept was to throw a 'fake party' to mark the launch of Diesel in India & spoof the fact that India has more Diesel fakes than any other country
The massive launch party expected around 500 pax but received over 1400 guests
The launch buzz had the city roaring days before the event. The resonance of the party was felt in its wide media and television coverage
Not only the party videos but also the production setup videos made it to YouTube

Colour Next, an annual property of Asian Paints is a celebration of colours born out of imagination & research.
The objective of the event which was conducted by Fountainhead was to unveil the 5 Colour Next10 themes by bringing the themes to life and engaging the audience in a unique experience
The event was attended by 250-300 high end guests of the Indian trade community
From the feedback received this was the most successful Color Next Event ever created

Bharat Petroleum Corporation Ltd, one of the biggest petroleum giants of the company has an employee strength of 14000+ across India
To engage them through a common thread and to provide a platform from employees at all levels to know more about the brand, BPCL hosts Brand Quiz Badshah , an internal brand quiz contest only for its employees
The property is 5 years old and every year it is executed through a different theme to add some colour to the whole contest and to glorify the contestants

Schreiber - Dynamix Dairies have set up a world classy dairy in Baramati, Maharashtra, that serves the dairy needs of the people & dairy companies in India and all across the world
The inauguration ceremony for this farm took place in November, 2010
The target audience was invited from all around Maharashtra including farmers and corporate honchos alike
The sheer scale of the launch differentiates it from any other of its kind in the entire country. Infrastructure included:
About 160000 sq. ft. of weather proof hangars
About 3 Lakh sq. ft. of carpeting
State of art sound system to cover an area of 3 lakhs sq. ft. & 40000 guests
Video setup of around 100 feet of LED screens, 40 plasma screens, 20 optical screens
Parking logistics for over 2000 vehicles
Over 100 security guards & 15 generators
Event crew of 400 members

This was the release of the biography of Mr. Kumar Mangalam Birla's grandparents
It took place at the Ravindra Natya Mandir, Mumbai

This event was done when the Chairman of TCS retired & it was done in The Crystal Room at Taj Mahal & Palace

The leading Swiss watch brand was launched in Hotel Taj Mahal in a unique lounge environment
Attended by leading trade partners and business associates, the watches were showcased through a fashion show choreographed by Mehr Jessia – Rampal and was unveiled by Bollywood personalities – Raveena Tandon & Bobby Deol